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Concept Studio

OUR ROADMAP

We design a clear roadmap with a step-by-step execution, putting visitors to the center,

while helping our Clients to solve problems on the way, ensuring successful, future-ready entertainment destinations. 

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Market Research

Master Plan & Concept Design

Feasibility Study​

​Branding

Layout & Design Development

​Sourcing

Operation Setup

​Marketing Campaign

Team

Setup

Phase 1:

Strategy & Feasibility

Market research, financial models,
and initial concept design.

Phase 2:

Experience Design

Detailed design, branding, supplier coordination, and operational planning

Phase  3:

Delivery to Launch

Onsite supervision, installation, and launch readiness.

Construction Supervision

Phase 1 - Strategy & Feasibility

Market Research

Identify market opportunities and define the right entertainment mix to ensure your project fits both the location and the audience

  • Strategic Opportunity Identification

  • Customer Analysis & Target Audience Segments

  • Competitive Landscape Analysis

WHAT WE BRING TO EACH PHASE
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Master Plan & Concept Design

Translate research into creative directions that balance storytelling, design intent, and investor goals

  • High-Level Experience Concepts

  • Visual Moodboards & Preliminary Renderings

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Feasibility Study

Build financial scenarios that allow owners and investors to see the commercial reality of each option, reducing risk and guiding informed decisions

  • Financial Modeling & Preliminary Forecasts

  • Back Office & Staffing Framework

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Phase 2 - Experience Design

Branding

Coordinate the development of a distinct identity that connects with audiences, ensuring the destination feels unique and memorable from day one

  • Brand positioning and naming strategy

  • Visual identity and style guidelines

  • Storytelling and thematic integration

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Layout & Design Development 

​Drive the design process, ensuring spaces are engaging, efficient, and safe - with layouts that support a smooth and memorable guest journey

  • Spatial Layout & 3D Design

  • Interior Design, Finishes & Visuals

  • Technical Coordination & Design Readiness

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Sourcing

​Bring in the right partners and technologies early, preventing delays and avoiding mismatched solutions later in the process

  • Equipment & Fixture Selection

  • Vendor & Shipping Coordination

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Phase 3 - Build to Launch

Construction Supervision

​Stay on the ground to make sure the build is executed to plan, meets safety standards, and stays on schedule

  • Onsite supervision and coordination

  • Quality control and compliance checks

  • Installation monitoring for attractions and equipment

  • Progress reporting to stakeholders

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Team Set-up

Support recruitment and prepare staff with the knowledge and culture needed to operate smoothly.

  • Recruitment & Onboarding Support

  • ​Staff Training & SOP Development

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Operation Set-up

Establish the systems and workflows that make daily operations reliable and efficient, reducing risks before opening

  • Equipment Installation & Integration

  • POS & Payment Systems

  • Merchandising & Supplies Setup

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Marketing  Campaign

​Create visibility and excitement in the market so that your destination opens with momentum and attracts strong attendance from the start

  • Integrated Marketing Strategy

  • Promotional Materials & Content

  • Performance Measurement & Feedback Loop

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See Our Success Stories!

Start Your Project!

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