Branding
Entertainment Brand Identity & Storytelling
​This stage establishes the brand as the foundation of the overall entertainment experience. It defines how the destination looks, feels, and communicates - shaping first impressions while setting a clear identity that carries through the entire project lifecycle
The focus goes beyond aesthetics. The brand is designed to function seamlessly across physical environments, marketing touchpoints, and digital platforms, while remaining flexible enough to support future expansion and rollout. At this stage, the brand becomes a shared reference point—aligning designers, client departments, and suppliers before moving into detailed experience and spatial design.
Key considerations for branding development include:
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Local customer preferences, cultural nuances, and leisure behaviors
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Competitive positioning and visual differentiation within the market
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Target audience expectations and emotional drivers
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Thematic direction, narrative tone, and experiential intent
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Usability across on-site applications, signage, and wayfinding
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Scalability for future phases, extensions, and new locations
The deliverables of this stage will be Brand Guidelines, covering:
Brand naming & brand architecture​
Logo
Logotype
(brand signature & usage rules)
Typography system and hierarchy
Brand color palette & application guidelines
​Key visual
​Mascot design & character usage
Brand storytelling framework
Sample brand mockups
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​Our Market Segments
​Our work spans entertainment development projects of different formats and scales
Family Entertainment Centers (FECs) Branding Development
Theme Parks Branding Development
Amusement Parks Branding Development
Playgrounds & Edutainment Branding Development
Immersive Experiences Branding Development
Malltertainment Branding Development
Other Services
Market Research
Layout & Design Development
Team Setup
Master Plan & Concept Design
Sourcing
Operation Setup
Feasibility Study
Construction Supervision
