Market Research
Entertainment Market Analysis & Opportunity Assessment
Market Research is the first and one of the most critical stages of RH1’s Concept Studio process. This stage focuses on understanding the entertainment market potential of a site before any concept, design, or investment decisions are made. By evaluating location context, target audiences, and the competitive landscape, RH1 ensures every entertainment strategy is built on real market demand and commercial logic.
Rather than generic feasibility reports, this stage delivers clear, actionable insights that guide concept positioning, attraction mix, and development scale.
​Entertainment Strategic Opportunity Identification
​Economic, infrastructure, and population analysis
RH1 evaluates whether a site can successfully develop and sustain an entertainment destination, while also understanding how entertainment can support the overall performance of the site and its real estate components. This stage defines the strategic role of entertainment and its long-term growth potential within the development.​​
Our ​Entertainment strategic opportunity identification focuses on:
-
​Ability to support entertainment demand, based on population scale, growth trends, and local spending capacity
-
Economic and urban conditions
-
Infrastructure, accessibility, and connectivity factors
-
How entertainment can enhance footfall, dwell time, and cross-visitation across retail, F&B and hospitality
-
Alignment between entertainment scale and the client’s broader development strategy​
​Customer Analysis & Target Audience Segments
Local Customer Insights & Entertainment Target Segmentation
We focus on building a clear understanding of local customers and their leisure behavior, then defining which audience segments are most relevant for entertainment development. RH1 examines:​
-
how people in the catchment area spend their free time
-
what motivates them to visit entertainment venues
-
how their preferences differ across age groups and lifestyles.
Where appropriate, this analysis may include qualitative and quantitative customer research, allowing us to capture both behavioral patterns and underlying motivations.
The outcome is a realistic definition of target customer segments for entertainment—grounded in local context rather than assumptions or imported models.​
Competitive Landscape Analysis
Entertainment Market Benchmarking & Competitive Matrix
RH1 analyzes the competitive entertainment landscape across local, regional, and international to help client understand how existing venues perform, where customer expectations are not being met, and how a new entertainment development can position itself within the market.
This assessment combines on-site visits to key competitors with desktop and digital research, allowing us to evaluate both the operational reality and the perceived customer experience.
For each relevant competitor, we investigate:
-
Core entertainment offerings, including games, attractions, and supporting F&B
-
Target customer & ticket size
-
Customer ratings and public sentiment
-
Strengths that drive visitation and repeat visits
-
Weaknesses, operational issues, and experience gaps
​Our Market Segments
​Our work spans entertainment development projects of different formats and scales
Family Entertainment Centers (FECs) Development Market Research
Theme Parks Development Market Research
Amusement Parks Development Market Research
Playgrounds & Edutainment Development Market Research
Immersive Experiences Development Market Research
Malltertainment Development Market Research
Other Services
Concept Design & Master Plan
Layout & Design Development
Team Setup
Feasibility Study
Branding
Sourcing
Construction Supervision
Operation Setup
