Strategy-Design-Launch Program
OUR ROADMAP
We design a clear roadmap with a step-by-step execution, putting visitors to the center,
while helping our Clients to solve problems on the way, ensuring successful, future-ready entertainment destinations.
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Market Research
Strategic
Designs
Finance &
Back Office
Branding
Layout & Design Development
Sourcing
Operation Setup
Construction
Marketing Campaign
Team
Setup
Phase 1:
Strategy & Feasibility
Market research, financial models,
and initial concept design.
Phase 2:
Experience Design
Detailed design, branding, supplier coordination, and operational planning
Phase 3:
Delivery to Launch
Onsite supervision, installation, and launch readiness.
Phase 1 - Strategy & Feasibility
Market Research
Identify market opportunities and define the right entertainment mix to ensure your project fits both the location and the audience
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Demographic studies
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Competitive landscape analysis
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Customer surveys & behavioral insights
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Demand and capacity projections
WHAT WE BRING TO EACH PHASE
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Strategic Designs
Translate research into creative directions that balance storytelling, design intent, and investor goals
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Entertainment model development
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Attraction mix planning
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Thematic direction & storytelling concepts
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Finance & Back Office
Build financial scenarios that allow owners and investors to see the commercial reality of each option, reducing risk and guiding informed decisions
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Financial modeling and revenue projections
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Feasibility and ROI studies
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Organization chart development and staffing plan
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Business planning and stakeholder reporting
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Phase 2 - Experience Design
Branding
Coordinate the development of a distinct identity that connects with audiences, ensuring the destination feels unique and memorable from day one
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Brand positioning and naming strategy
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Visual identity and style guidelines
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Storytelling and thematic integration
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Guest-facing communication concepts
Layout & Design Development
Drive the design process, ensuring spaces are engaging, efficient, and safe - with layouts that support a smooth and memorable guest journey
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Master planning and space allocation
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3D design & schematic development
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Attraction layout and safety planning
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Guest journey and flow optimization
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Sourcing
Bring in the right partners and technologies early, preventing delays and avoiding mismatched solutions later in the process
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Supplier identification and evaluation
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Technology and attraction recommendation
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Design coordination and price negotiation with vendors
Phase 3 - Build to Launch
Construction
Stay on the ground to make sure the build is executed to plan, meets safety standards, and stays on schedule
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Onsite supervision and coordination
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Quality control and compliance checks
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Installation monitoring for attractions and equipment
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Progress reporting to stakeholders
Team Set-up
Support recruitment and prepare staff with the knowledge and culture needed to operate smoothly.
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Staffing plan and recruitment support
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Training programs and service culture workshops
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Operational leadership onboarding
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Guest service standards
Operation Set-up
Establish the systems and workflows that make daily operations reliable and efficient, reducing risks before opening
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Standard operating procedures (SOPs) and manuals
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Ticketing, POS, and CRM system setup coordination
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Health, safety, and maintenance protocols
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Operational testing and trial runs
Marketing Campaign
Create visibility and excitement in the market so that your destination opens with momentum and attracts strong attendance from the start
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Pre-launch marketing and PR strategy
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Partnerships and influencer outreach
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Opening event planning
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Post-launch performance review
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