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Inside Bob Cooney’s Visit to RH1: Conversations on Location-Based Entertainment

  • Mar 13
  • 2 min read

RH1 recently welcomed Bob Cooney and Kylie Savage to Ho Chi Minh City for a week of discussions around the location-based entertainment landscape. The visit created an opportunity to exchange insights with experienced industry experts and discuss how entertainment evolving across different markets. Conversations throughout the week also touched on emerging trends and opportunities to further develop local entertainment offerings, particularly through new attractions and stronger entertainment concepts. 


Bob Cooney and Kylie Savage with the RH1 team during their visit to RH1 in Ho Chi Minh City to discuss location-based entertainment market.
Bob Cooney and Kylie Savage with the RH1 Team in Ho Chi Minh City

Bob Cooney is widely recognized as a leading expert in the global location-based entertainment industry. With decades of experience advising developers, operators, and technology companies, he has played a key role in the evolution of immersive attractions and VR entertainment worldwide.


A Closer Look at Local Entertainment Offerings 


During the visit, Bob Cooney and the RH1 team explored several entertainment venues in Ho Chi Minh City, taking time to observe how well these entertainment offers are implemented in the local market. 


The visits offered a closer look at current customer preferences, how different venues organize their activities, and the content behind each entertainment experience. Insights from these visits help highlight both the strengths and areas could continue to evolve of the current offerings, providing useful reference points for future entertainment developments. 




Industry Perspectives with Bob Cooney 


Following the site visits, our team continued the conversation with Bob Cooney around broader developments in the location-based entertainment industry. 


Drawing on his experience working across entertainment markets in Asia, Europe, and North America, Bob shared observations on how the location-based entertainment industry continues to evolve across different regions and how operators are adapting their concepts to changing consumer expectations. The discussion also covered key challenges behind projects, including project planning, selecting the right concept for a location, and balancing CAPEX with long-term operations. 


At the same time, the group also discussed global entertainment trends, especially the growing demand for experience-driven destinations and interactive attractions within retail and hospitality. 



Bob Cooney’s visit created a valuable opportunity for RH1 to exchange ideas and perspectives with a leading expert in the location-based entertainment industry. 


As Vietnam’s entertainment market continues to grow, developers are increasingly looking for stronger experiential offerings into entertainment destinations, retail spaces, or hospitality venues. Conversations like these help inform our team ongoing exploration of new concepts and opportunities within the evolving entertainment landscape. 


A sincere thank you to Bob Cooney and Kylie Savage for spending the week with RH1 and sharing their perspectives. 


And there is more to come from RH1 - stay tuned to see what’s next!

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