Awra Launches at Alma Resort Cam Ranh: An Immersive VR Experience for Hospitality and Commercial Properties
- Jul 22
- 3 min read
Across theme parks, family entertainment centres, shopping malls, and hospitality destinations, audiences in Southeast Asia are increasingly drawn to experiences that feel interactive, social, and memorable.
As destinations continue to strengthen their entertainment offerings, Awra introduces a story-led immersive VR format designed for different commercial environments, with its first location now open at Alma Resort Cam Ranh.
About Awra – An Immersive VR Experience
Developed by RH1, Awra is an immersive VR experience where guests wear a headset, move through a physical space, interact with their surroundings, and experience stories from within.
Combining virtual reality, sound, movement, and storytelling, Awra creates shared moments of wonder and discovery for families, couples, friends, tourists, and groups.
Guests explore Awra’s immersive VR experience Guests explore Awra’s immersive VR experience Guests explore Awra’s immersive VR experience
Designed for hospitality, retail, leisure, attraction, and mixed-use destinations, Awra helps properties introduce a distinctive guest experience, encourage repeat visits, and create new revenue stream.
Titanic: Echoes from the Past – Awra’s First Journey
Awra’s first journey is Titanic: Echoes from the Past, created by European immersive entertainment company Eclipso.
The experience begins 3,800 meters beneath the Atlantic Ocean at the wreck of the Titanic, before taking guests back to 1912 to explore the legendary ship and the human stories inside it. Available in Vietnamese, English, Chinese, Spanish, and French, the experience is accessible to a wide range of local and international guests.
Titanic is only the beginning of Awra’s wider content library. New experiences will be introduced over time, helping the offering remain fresh for first-time guests while giving returning visitors new reasons to come back.
The First Location: Alma Resort Cam Ranh
Awra’s first location is now open at Alma Resort Cam Ranh, a five-star beachfront resort with a strong focus on family and leisure experiences.
Set across 30 hectares, Alma features nearly 600 ocean-view suites and villas, alongside extensive dining, leisure, and family-focused facilities. Designed for different age groups, the resort welcomes families, couples, groups, and both domestic and international travellers.
Alma Resort Cam Ranh, a five-star beachfront destination
Source: Alma Resort Cam Ranh
As part of the resort’s wider offering, Awra introduces a distinctive immersive experience that complements Alma’s existing facilities while adding a new dimension to the guest journey.
Awra’s entrance at Alma Resort Cam Ranh Awra’s archway at Alma Resort Cam Ranh
From the hospitality partner’s perspective, Herbert Laubichler-Pichler, Managing Director of Alma Resort Cam Ranh, shared:
“The concept adds value to our guest journey by offering families, teenagers, and resort guests a unique activity that is different from the traditional resort entertainment offering. We see Awra as a strong addition to the Alma Resort guest experience and a promising platform for future immersive entertainment programming.”
This first location establishes a foundation for RH1 to bring the format to more hospitality and commercial destinations as guest expectations and leisure behaviours continue to evolve.
A Small Footprint - A Memorable Destination Experience.
Awra demonstrates that a distinctive entertainment experience does not require a large entertainment centre. Designed for spaces of approximately 150–200 sqm, it can potentially welcome up to 7,800 visitors per month, while its flexible format allows it to operate as a pop-up, seasonal activation, or long-term attraction.
Awra’s designed venue at Alma Resort Cam Ranh Guests explore Awra’s immersive VR experience
For resorts, hotels, shopping malls, attractions, and mixed-use destinations, Awra offers a practical way to activate space, attract new audiences, increase dwell time, encourage repeat visits, and support wider commercial opportunities.
Bring Awra to Your Destination
For properties looking to refresh their entertainment offering, activate underused space, or introduce a more distinctive guest experience, Awra available as a flexible format that can be adapted to different destinations and operating objectives.
Share your property, location, or available space with us to explore how Awra could become part of your destination!
